About Us

LifeBrite Active was founded in 2021 with the goal of creating swimwear and apparel that focuses on safety above all else. Our products are designed to create contrast and increase visibility to aid with supervision. The signature colors we use are hand chosen to be visible against a multitude of backdrops and in countless scenarios. Be seen in highly-visible swimwear and apparel for the entire family.

Although our ultimate goal is improved safety and reduced risk of drowning --our swimsuits and apparel will not keep you or your child from drowning or getting lost. You, as the parent or guardian, are responsible for active supervision and the overall safety of your loved ones.